Why Having a Business Mobile App is Crucial for Long-Term Success
It comes as no surprise that the world of business is highly competitive. I’m just stating the obvious. This is why it is imperative for businesses to follow trends and stay on top of things. One of the most effective ways to set your business apart from the competition and ensure long-term success is to develop a business mobile app. Why? That’s the million dollar question, right there. Well, lucky for you we’ve got the lowdown on business mobile apps and why they are important for your brand. Here are the main reasons you should invest in developing a mobile app for your business.
Increase Brand Visibility
Having a mobile app for your business is a great way to build brand awareness. It contributes to the perception people have about your brand and helps foster trust between businesses and customers. In essence, creating a business app is like painting on a blank canvas. You are the artist holding the brush. Whatever you choose to include in your app will reflect on your business. So, make it count. Include informative content and features that are useful for your customers. Also, your app should serve a purpose and offer value; otherwise viewers will not be inclined to use it.
For better brand recognition, present brand logo, color schemes and other designs related to your business in the app. This way, users can easily associate all design elements to your brand. For a truly amazing app, make sure you develop a successful branding strategy that communicates your business agenda effectively. A professional developer is the best person to brainstorm branding objectives with.
If you want to boost sales then mobile apps is a great way to facilitate profit growth. As I’m sure you’re already aware, times are changing and so are shopping habits. In the past making sales was all about direct face-to-face interaction between businesses and consumers. This is not the dominating view anymore. More and more people are taking to online shopping and apps are the “it” word where online shopping is concerned.
Although many businesses already assert that they offer a checkout route on their website, this is not enough. Websites do not offer customers the same benefits that apps do. Mobile apps allow businesses to send customers push notifications about any promotions, special deals, and news. Statistics reveal that businesses that have adopted a mobile-centric approach have seen an 80% increase in sales, of which 42% of all these sales were made via an app. Overall, business mobile apps offer a better browsing and shopping experience.
Better Customer Experience
Business mobile apps improve overall customer experience. Why? Well, with access to a business app, mobile users have all the information they need at the swipe of their fingertip. Apps also send notifications to users to notify them about any news, updates or special offers. Websites do not provide this type of interaction with customers. Moreover, mobile phones are companions that are present with us throughout the whole day. If someone downloads your app, then you know that you and your services will be available to them 24/7. There is no better solution for customer engagement and retention.
Reward Loyal Customers
Unlike business websites, which have the main purpose of attracting new customers, mobile apps focus on rewarding loyal customers. You can offer exclusive information and loyalty discounts to customers who are devoted to your brand. This shows users that your business is in it for the long run and that you value customer loyalty and not just making quick one-off sales.
Direct Marketing Opportunities
Developing a business mobile app will help you gather vital data about your users, such as location and demographics. This will help you perfect your marketing strategy and define your target audience. Also, you can engage with your customers much more efficiently via registration, forms, and personalized accounts.
Many businesses have already made their websites mobile-friendly and think that having an app is just a copy of this. However mobile-friendly websites and mobile apps are two different things. Also, apps have taken the gold medal in the mobile usage category. In fact, studies reveal that users spend 90% of their time on apps, while only 10% is dedicated to browsers.
Stay in the Game
By 2020, mobile app downloads are expected to reach 284 billion. That amounts to a large pool of clients that you should definitely not miss out on. If you want to remain a serious contender in your area of business in the years to come, then having a business mobile app is crucial for long-term success. Especially, since the number of people who use mobile phones is steadily rising and mobile apps are expected to reach revenues of over $77 billion in 2017.
The Bottom Line
In the past, having a business website may have been sufficient where online presence was concerned, however, that’s not the case anymore. If you want to ensure long-term success for your business, then you have to accommodate all market expectations. Nowadays, people have the choice and ability to consume information on multiple platforms and devices. So, your brand should cater to all of these users if you want your business to grow and reach global success. If you fail to develop a business mobile app you risk getting left behind, picking through the leftovers. You don’t want that, do you? Develop your business app today and set your brand on the right path for tomorrow.
Martina Markovska is a writer who writes for Valoso Hub. A writer by day, a reader by night, she specializes in digital marketing and information technology content. You can find her online, passionately sharing her views, or offline curled up on her favorite armchair with a good book. Her inspiration: knowledge is power.