Online Marketing That Sells wants to help your business stay ahead of the competition. With so many businesses online, it’s important to develop a strategy so your business stands out. With our competition analysis services, we help you to know and understand what they’re doing so you can stay one step ahead of them.
Competition Analysis to Give Your Business the Ultimate Advantage
When you know what your competition is up to, it gives your business a clear advantage.
By knowing what your competition is doing in addition to performing target market research, you can access key data that you can use to make your business get noticed. You may already be employing some analysis techniques, but do you or your team have the knowledge to adequately assess the results?
Online Marketing That Sells qualified team of analysis experts know what to look for and can perform competitor analysis so you can learn:
– What your competition is doing right or wrong
– How you can fill a need your competition lacks
– How to develop your own unique marketing message
– Discover new ways to attract prospective customers
– Evaluate your current marketing campaigns and how to improve on them
In addition to knowing what your competitors are doing, it’s just as important to know how they’re doing it. That’s why we also look at how your competition:
– Acquires customers
– Structures and implements their marketing campaigns
– Reaches their audience via online platforms such as social media and blog postings
– Ranks online and their search engine visibility
Without performing an extensive competition analysis, you leave your business vulnerable to every other business out there. There’s simply too many businesses online for yours to be lost in all the competition.
One important technique we use to help your business stay competitive is with a unique marketing message or as some call it a unique selling point. After delving through the data from our analysis, we utilize direct response marketing tools to develop a unique marketing message that’s designed to highlight why customers should buy from your business instead of your competition.
What is a Unique Marketing Message?
Your unique marketing message or unique selling point is what sets you apart from your competition. It’s a message that shows why you’re different, why you’re better than the other businesses in your niche, and why your customers should choose you over all of your competitors in the marketplace. It’s an essential component of direct response marketing and it will help draw attention to your business.
In business, it’s an unfortunate fact that you can’t please every single one of your customers. But with a unique marketing message, you can please the most important ones.
That’s why the team at Online Marketing That Sells will work with you to develop a message that helps your target audience weed out all other businesses and decide that you’re the one they should put their trust in.
Your customer has a difficult decision to make and it’s your job to make it easy for them to choose you.
We ask you questions designed to make you think about why your business is special or unique. Your answers to these questions can become an integral part of your unique marketing message. Some things you will need to consider are:
– How long have you been in business?
– Do you or your team have a special set of skills, experience, or background?
– Do you have a secret recipe or unique system that helps you create your products or services?
– Do you offer free bonuses, personalized services, or have a special discount program?
– Do you have a creative packaging method or special delivery options?
Once we have your responses, we compare them to similar factors with your competition. Through this in-depth analysis, we determine what you’re doing differently, why you’re doing it differently and how you’re doing it differently.
By developing a unique marketing message for your business, you give your target audience the perfect reason to choose you. This strategy is especially important for businesses who are just starting out or who are interested in opening up a new line of products or services.
Boost Your Marketing Efforts With a Competitor Analysis Today
If you don’t know what your competitors are offering their customers, there’s no way for you to completely understand your market. Instead of marketing your business to look like everyone else, you need to uncover what sets your business apart.
The team at Online Marketing That Sells specializes in performing competition analysis services so you can appeal directly to your ideal customer. Don’t diminish what makes your business the one they should choose and tell them why your business is their best possible choice.
If you’re looking to boost your marketing efforts and stand above the competition, contact us today for a free consultation. We can help you create your unique marketing message and attract your target audience.
Contact us to get started on a competition analysis today.