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How to Boost Your Online Appearance

Becoming and staying relevant in the online world might be the hardest thing a prospective new company faces nowadays. Your competition already has its own users, clients and customers, as well as its own marketing campaigns – and you have none of that. All you’re left with is a great idea, a desire to succeed and willingness not to quit until you’ve reached triumph, which can be quite enough. You have to be active in the online world and [...]

Why Good Customer Service Is Important To Your Success

( flickr.com) We’re all too familiar with the simple phrase: “No work, no pay.” All business owners know that their company exists for a simple reason: to generate revenue. It accomplishes this task by moving products or mobilizing services for your customers. Setting aside for a moment any tricks or shortcuts to increase conversion rates or drive traffic to your shop, let’s consider the most important value to your business: customer service. For your business to stay operational, you need to [...]

Live Chat: 9 Ways to Deal with Emotion-Driven Customers

When customers are dissatisfied with a product or service they received, they obviously turn to the responsible parties for help. More often than not, the problems are easily resolved, without leaving any negative consequence. However, what happens when you deal with frustrated customers who are heavily driven by emotions? How do you deal with them and manage to turn things around, without losing both your customers and reputation, not to mention your sanity as well? Here are nine practical tips [...]

What is a Featured Snippet, And How Can you Position Your Content to Rank for One

What is a Featured Snippet?  A featured snippet is a format that provides users with a brief and precise answer to their question on the search results page without them having to click on a particular search result. It gives the user one distinct answer that Google deems to fit your question. It also includes a page title and URL. With the intention of enhancing the search experience, Google has been increasing information to search results. Snippets come in various sizes and [...]

14 Innovative Entrepreneurs You Can Learn From

Image Credit: Brooke Lark via Unsplash To make it as an entrepreneur, you may have benefited from a good education, experience in your chosen industry and most importantly, possess the self-confidence to slavishly pursue your goals.  These are admirable attributes to have. But ultimately, to make it as an entrepreneur you have to also believe in your ability to innovate and strive to go that extra mile.  Here are 14 innovative entrepreneurs and their top tips for success.  1.  Richard Lorenzen [...]

The 13 Internet Marketing Tools Every Small Business Needs

Regardless of the size of your business; getting an online presence is almost mandatory if you’ve the remotest desire to jump over your competitors. According to a study InternetWorldStats; 49.7% of the world’s global population uses the internet as of March 2017! So unless you wish to live in “half” a world, online presence commands your attention. Here are 7 Internet Marketing tools every business needs to pay some attention to. Google Analytics Google Analytics is one of the best products ever created [...]

6 Tips to Build Stronger Customer Trust with Live Chat Support

While more and more companies are adding live chat support on their websites in order to provide their customers with a better user experience and deliver fast and quality services, a lot of them don’t quite realize the value of live chat and how it can build trust. Live chat support can help you instil loyalty and build strong relationships with people contacting you on your website, but you need to do a lot more than simply add the [...]

Restricted Brands from Amazon: What Every Third-Party Seller Need to Know

Despite its reputation as a large online retail hub, some brands or products are restricted from being sold in Amazon. As more and more people bring their business online, the list of restricted items in Amazon also grows. Why are some products restricted in Amazon? How do some products not make it into the threshold of the widest online shopping center? There are various reasons why Amazon denies reselling of certain products in their website. Some of these are the following: ● When [...]

Where Companies Go Wrong With Online Advertising

Online advertising is a whole new experience for a company. After all, unlike traditional ads in the paper or on billboards in your area, you only have a few seconds to capture a customer before they click off the site. And as it can be so difficult, it’s easy to make errors when it comes to online advertising. Therefore, here is where companies go wrong with online advertising! They don’t make the most of free advertising A lot of businesses end [...]

Top Marketing Strategy Trends to Know in 2017

In 2017, self-learning machines, artificial intelligence, virtual reality, and other things become more real and closer to us. A few decades ago, they were only dreams from sci-fi books and movies, but today they are popular trends. When many people still waiting for the sci-fi stories to become real, the others can turn the future to reality. With the right approach, it also may help you to take profit from your business. Mobile Trends In April 2017, Android had become the most [...]